Sports

Greatness on the field, court, or track deserves more than just highlight reels and fading headlines. At 37 Partners, we help athletes extend their impact beyond the game, transforming sports excellence into business, brand, and cultural relevance across China. Whether you’re retired or still dominating, there’s a global audience waiting to connect with your story in new ways.

Own Your Moment.

Byron Scott

Basketball Legend

Byron Scott is a three-time NBA Champion and a key figure in the Los Angeles Lakers’ legendary Showtime era. Drafted in 1983 and quickly traded to the Lakers, he became an essential part of a team that dominated the league throughout the 1980s, winning titles in 1985, 1987, and 1988. Over a 14-season career, Scott also played for the Indiana Pacers and Vancouver Grizzlies, finishing with over 14 points per game across more than 1,000 appearances.
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Following his playing days, he found success on the sidelines, coaching teams like the New Jersey Nets—leading them to two NBA Finals—the New Orleans Hornets, Cleveland Cavaliers, and the Lakers. In 2008, he was honored as NBA Coach of the Year.
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Today, Byron remains connected to the game through mentorship and youth development, especially supporting young Filipino-American talent through FilAm Nation Select. He’s also a speaker and mentor, sharing his experience and insight with the next generation of athletes.

Street Ball Legend

Larry “Bone Collector” Williams is a streetball legend whose lightning-fast handles and fearless creativity made him a global icon in the game. Raised in California, he sharpened his skills on playgrounds and courts that demanded toughness and flair—traits that would define his entire career. At New York’s famed Rucker Park, he became a fan favorite, winning MVP five years straight and earning his nickname for his unmatched ability to “break ankles.”
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Featured in SLAM and ranked among the top streetball players of all time, Bone Collector’s influence has reached far beyond the blacktop. He’s trained elite athletes, worked with NBA players, and built a career around empowering others through the game he mastered.
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Today, through coaching, camps, and his Bone Collector Academy, he’s passing on the art of the crossover and the mindset of a streetball warrior to the next generation.

Basketball Legend

Cuttino Mobley is a former NBA star known for his smooth scoring style, sharp shooting, and leadership on and off the court. Drafted by the Houston Rockets in 1998, he quickly became a standout, forming one of the league’s most electric backcourts with teammate Steve Francis. Over more than a decade in the NBA, Mobley brought his talents to teams including the Orlando Magic, Sacramento Kings, and Los Angeles Clippers, finishing his career with an impressive 16 points per game average.
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Today, Mobley continues to make his mark on the game—as a mentor and coach, he dedicates his time to guiding young athletes both in their careers and in life. He’s also a champion for health and wellness, using his platform to promote fitness, nutrition, and mental well-being. Whether it's through coaching, public speaking, or leading by example, Cuttino Mobley remains a powerful voice in the basketball and wellness communities.